There are 3 types of digital footprints – Negative, neutral, and positive. Our students have been warned well about negative digital footprints, and typically strive for a neutral digital footprint. However, in today’s very competitive market, a positive digital footprint is critical. Over 80% of employers, (even MacDonald’s I am told), universities, scholarship and bursary award committees, just to name a few will “”google”” potential candidates. They are not necessarily looking for “”bad”” or negative content. They are looking for the good stuff. Encouraging students to cultivate a positive digital footprint in today’s competitive virtual market is key.